{"id":3948,"date":"2017-09-21T20:00:00","date_gmt":"2017-09-21T18:00:00","guid":{"rendered":"https:\/\/www.srovnator.cz\/clanky\/ostatni\/billboardy-podel-silnic\/"},"modified":"2024-06-24T07:50:52","modified_gmt":"2024-06-24T05:50:52","slug":"billboardy-podel-silnic","status":"publish","type":"post","link":"https:\/\/www.srovnator.cz\/clanky\/billboardy-podel-silnic\/","title":{"rendered":"Billboardy pod\u00e9l silnic"},"content":{"rendered":"<p><strong>Reklama na n\u00e1s \u00fato\u010d\u00ed ze v\u0161ech stran. C\u00edlem market\u00e9r\u016f je zas\u00e1hnout co nejv\u00edce potenci\u00e1ln\u00edch spot\u0159ebitel\u016f, upoutat jejich pozornost a dostat do jejich pov\u011bdom\u00ed ur\u010ditou informaci. N\u011bkte\u0159\u00ed z n\u00e1s jsou se vzr\u016fstaj\u00edc\u00edm po\u010dtem reklamn\u00edch sd\u011blen\u00ed v\u016f\u010di reklam\u011b ji\u017e pom\u011brn\u011b imunn\u00ed, jin\u00ed reklam\u011b zas a znova podl\u00e9haj\u00ed. P\u0159i dlouh\u00e9 cest\u011b autem po p\u0159ehledn\u00e9 d\u00e1lnici s plynul\u00fdm provozem je v\u0161ak t\u011b\u017ek\u00e9 odolat a ubr\u00e1nit se aspo\u0148 letm\u00e9mu pohledu na obrovsk\u00fd barevn\u00fd billboard. O tom, \u017ee billboardy odv\u00e1d\u011bj\u00ed <a href=\"\/clanky\/negativni-vlivy-na-pozornost-ridice\/\">pozornost \u0159idi\u010d\u016f<\/a>, nen\u00ed pochyb. D\u00edky z\u00e1kazu billboard\u016f pod\u00e9l d\u00e1lnic a silnic I. t\u0159\u00eddy by ale nyn\u00ed mohlo b\u00fdt na silnic\u00edch bezpe\u010dn\u011bji.<\/strong><\/p>\n<img decoding=\"async\" width=\"645\" height=\"430\" src=\"https:\/\/storage.googleapis.com\/wp-resources\/srovnator.cz\/ng\/2022\/06\/ccbb621e-billboardy-u-cest.jpg\" class=\" wp-post-image wp-stateless-item\" alt=\"Billboardy pod\u00e9l silnic\" title=\"Billboardy pod\u00e9l silnic\" data-image-size=\"full\" data-stateless-media-bucket=\"wp-resources\" data-stateless-media-name=\"srovnator.cz\/ng\/2022\/06\/ccbb621e-billboardy-u-cest.jpg\" \/>\n<h2>Odstran\u011bn\u00ed billboard\u016f<\/h2>\n<p>Novela z\u00e1kona o provozu na pozemn\u00edch komunikac\u00edch, kter\u00e1 se t\u00fdk\u00e1 odstran\u011bn\u00ed billboard\u016f, byla p\u0159ijata ji\u017e v roce 2012. Tato novela zak\u00e1zala umis\u0165ov\u00e1n\u00ed billboard\u016f pod\u00e9l nov\u011b dokon\u010den\u00fdch \u00fasek\u016f d\u00e1lnic a silnic I. t\u0159\u00eddy. Pro ji\u017e stoj\u00edc\u00ed billboardy stanovila p\u011btiletou lh\u016ftu, b\u011bhem kter\u00e9 musely reklamn\u00ed pouta\u010de od silnic zmizet. Tato lh\u016fta vypr\u0161ela 1. 9. 2017. Od tohoto data se v p\u00e1smu 250 metr\u016f od d\u00e1lnic a 50 metr\u016f od silnic I. t\u0159\u00eddy nesm\u00ed vyskytovat \u017e\u00e1dn\u00e9 reklamn\u00ed pouta\u010de. Po cel\u00e9 republice se novela dotkla p\u0159ibli\u017en\u011b 3 000 reklamn\u00edch pouta\u010d\u016f.<\/p>\n<p>Z\u00e1kaz se net\u00fdk\u00e1 billboard\u016f v obc\u00edch a reklamn\u00edch pouta\u010d\u016f d\u00e1lni\u010dn\u00edch motel\u016f a restaurac\u00ed. Tato za\u0159\u00edzen\u00ed mohou svou reklamu um\u00edstit do maxim\u00e1ln\u00ed vzd\u00e1lenosti 200 metr\u016f od provozovny.<\/p>\n<p>Podnikatel\u00e9 a provozovatel\u00e9 billboard\u016f pova\u017euj\u00ed takov\u00fd plo\u0161n\u00fd z\u00e1kaz za p\u0159ehnan\u00fd. Podnikatel\u00e9 vn\u00edmaj\u00ed z\u00e1kaz jako omezov\u00e1n\u00ed svobody podnik\u00e1n\u00ed, n\u011bkte\u0159\u00ed provozovatel\u00e9 billboard\u016f se cht\u011bj\u00ed se st\u00e1tem dokonce soudit o u\u0161l\u00fd zisk.<\/p>\n\n\t<div class=\"fq20 my-5\" id=\"fq-article\">\n\t<a name=\"fq\"><\/a><h2 class=\"text-center fq20h1\" id=\"fq20h1\">Spo\u010d\u00edtejte si rychle <a href=\"\/povinne-ruceni\/\" title=\"P\u0159ej\u00edt na povinn\u00e9 ru\u010den\u00ed\">povinn\u00e9 ru\u010den\u00ed<\/a><\/h2>\n\t<form action=\"https:\/\/webto.salesforce.com\/servlet\/servlet.WebToLead?encoding=UTF-8\" method=\"POST\" id=\"ngFqForm\" target=\"hidden-form\">\n\t\t<input type=\"hidden\" id=\"debug\" name=\"debug\" value=0>\n\t\t<input type=\"hidden\" id=\"debugEmail\" name=\"debugEmail\" value=\"lukas.nesvadba@suri.cz\">\n\t\t<input type=\"hidden\" id=\"oid\" name=\"oid\" value=\"00D0O000000r3aY\">\n\t\t<input type=\"hidden\" id=\"retURL\" name=\"retURL\" value=\"https:\/\/www.srovnator.cz\/clanky\/billboardy-podel-silnic\/\">\n\t\t<input type=\"hidden\" id=\"fq-retURL\" name=\"fq-retURL\" value=\"https:\/\/www.srovnator.cz\/clanky\/billboardy-podel-silnic\/\">\n\t\t<input type=\"hidden\" id=\"last_name\" maxlength=\"80\" name=\"last_name\" size=\"20\" value=\"FastQuote\" >\n\t\t<input type=\"hidden\" id=\"url\" maxlength=\"80\" name=\"url\" size=\"20\" value=\"srovnator.cz\">\n\t\t<input type=\"hidden\" id=\"lead_source\" name=\"lead_source\" maxlength=\"80\" size=\"20\" value=\"srovnator.cz\">\n\t\t<input type=\"hidden\" id=\"00N3Y00000GuOiA\" name=\"00N3Y00000GuOiA\" value=\"1\" \/>\n\t\t<input type=\"hidden\" id=\"00N3Y00000GuOi9\" name=\"00N3Y00000GuOi9\" value=\"0\" \/>\n\t\t<input type=\"hidden\" id=\"00N3Y00000GuOi7\" name=\"00N3Y00000GuOi7\" value=\"0\" \/>\n\t\t<input type=\"hidden\" id=\"description\" name=\"description\" value=\"Fast Quote From Article Not Mobile\" \/>\n\t\t<input type=\"hidden\" id=\"fq-pojistovna\" maxlength=\"100\" name=\"00N3Y00000GuOi8\" size=\"20\" value=\"zat\u00edm nevybr\u00e1no\" \/>\n\t\t<input type=\"hidden\" id=\"fq-pojistovna-nabidka\" name=\"00N3Y00000GuOiC\" size=\"20\" value=\"\" \/>\n\t\t<input id=\"utm_campaign\" maxlength=\"255\" name=\"00N3Y00000GOmH8\" size=\"20\" type=\"hidden\" value=\"\" \/>\n\t\t<input id=\"utm_medium\" maxlength=\"255\" name=\"00N3Y00000FcAr3\" size=\"20\" type=\"hidden\" value=\"\" \/>\n\t\t<input id=\"utm_source\" maxlength=\"255\" name=\"00N3Y00000FcAr4\" size=\"20\" type=\"hidden\" value=\"\" \/>\n\t\t<input id=\"_ga\" maxlength=\"255\" name=\"00N3Y00000GOmH7\" size=\"20\" type=\"hidden\" value=\"\" \/>\n\t\t<input id=\"_gsi\" maxlength=\"255\" name=\"00N3Y00000Gv8xg\" size=\"20\" type=\"hidden\" value=\"\" \/>\n\t  <div class=\"row\">\n\t  <div class=\"col-sm-6\">\n\t\t<div class=\"form-group mb-4\">\n\t\t<label for=\"znacka\">Zna\u010dka vozidla, kter\u00e9 chcete pojistit:<\/label><br>\n\t\t<select class=\"form-control\" id=\"fq-znacka\" name=\"00N3Y00000GuOiB\"><option value=\"ALFA ROMEO\">ALFA ROMEO<\/option><option value=\"AUDI\">AUDI<\/option><option value=\"BMW\">BMW<\/option><option value=\"CHEVROLET\">CHEVROLET<\/option><option value=\"CHRYSLER\">CHRYSLER<\/option><option value=\"CITRO\u00cbN\">CITRO\u00cbN<\/option><option value=\"DACIA\">DACIA<\/option><option value=\"DAEWOO\">DAEWOO<\/option><option value=\"FIAT\">FIAT<\/option><option value=\"FORD\">FORD<\/option><option value=\"HONDA\">HONDA<\/option><option value=\"HYUNDAI\">HYUNDAI<\/option><option value=\"JEEP\">JEEP<\/option><option value=\"KIA\">KIA<\/option><option value=\"LANCIA\">LANCIA<\/option><option value=\"LAND ROVER\">LAND ROVER<\/option><option value=\"MAZDA\">MAZDA<\/option><option value=\"MERCEDES-BENZ\">MERCEDES-BENZ<\/option><option value=\"MINI\">MINI<\/option><option value=\"MITSUBISHI\">MITSUBISHI<\/option><option value=\"NISSAN\">NISSAN<\/option><option value=\"OPEL\">OPEL<\/option><option value=\"PEUGEOT\">PEUGEOT<\/option><option value=\"RENAULT\">RENAULT<\/option><option value=\"ROVER\">ROVER<\/option><option value=\"SEAT\">SEAT<\/option><option value=\"\u0160KODA\" selected>\u0160KODA<\/option><option value=\"SSANGYONG\">SSANGYONG<\/option><option value=\"SUBARU\">SUBARU<\/option><option value=\"SUZUKI\">SUZUKI<\/option><option value=\"TOYOTA\">TOYOTA<\/option><option value=\"TRABANT\">TRABANT<\/option><option value=\"VOLKSWAGEN\">VOLKSWAGEN<\/option><option value=\"VOLVO\">VOLVO<\/option><\/select>\n\t  <\/div>\n\t<p class=\"mb-1\"><label for=\"fq-objem\">P\u0159ibli\u017en\u00fd objem motoru vozidla:<\/label><\/p>\n\t<div class=\"row mb-3\"><div class=\"col-9\"><input type=\"range\" class=\"fq-range\" aria-label=\"objem\" min=\"0.6\" max=\"3.3\" step=\"0.1\" value=\"1.5\" id=\"fq-objem\" aria-describedby=\"objem-value\"><\/div><div class=\"col-3 ps-2\"><input id=\"fq-objem-value\" class=\"fq-text nb\" type=\"text\" value=\"1\" size=\"4\" readonly \/><\/div><\/div>\n\t\n\t<div class=\"form-group mb-4\">\n\t<label for=\"fq-psc\">PS\u010c:<\/label>\n\t<input type=\"text\" id=\"fq-psc\" value=\"\" name=\"zip\" class=\"form-control\"><div class=\"invalid-feedback\"><\/div> \n\t<\/div>\n\t\n\t<p class=\"mb-1\"><label for=\"fq-vek\">Kolik je V\u00e1m let:<\/label><\/p>\n\t<div class=\"row mb-3\"><div class=\"col-9\"><input type=\"range\" class=\"fq-range\" aria-label=\"vek\" min=\"18\" max=\"66\" step=\"1\" value=\"42\" id=\"fq-vek\" aria-describedby=\"vek\" data-orientation=\"horizontal\" name=\"00N3Y00000GuOi6\"><\/div><div class=\"col-3 ps-2\"><input id=\"fq-vek-value\" class=\"fq-text nb\" type=\"text\" value=\"1\" size=\"4\" readonly \/><\/div><\/div>\n\t\n\t\n\t<p class=\"mb-1\"><label for=\"tel\">Pro z\u00edsk\u00e1n\u00ed kalkulace je t\u0159eba zadat tel. \u010d\u00edslo:<\/label><\/p>\n\t<div class=\"row mb-4\"><div class=\"col-4 pe-0\"><select class=\"form-control\" id=\"fq-predvolba\"><option selected value=\"+420\">+420<\/option><option value=\"+421\">+421<\/option><\/select><\/div><div class=\"col-8 ps-0\"><input type=\"text\" class=\"form-control\" aria-label=\"tel\" aria-describedby=\"predvolba\" placeholder=\"nap\u0159 603 123 123\" id=\"fq-tel\"><div class=\"invalid-feedback\"><\/div><\/div><\/div>\n\t<input id=\"fq-tel-value\" class=\"fq-text nb\" type=\"hidden\" value=\"\" size=\"4\" name=\"phone\" readonly \/>\n\t<\/div>\n\t<div class=\"col-sm-1\">\n\t<\/div>\n\t<div class=\"col-sm-4\">\n\t<div class=\"fq-sum p-3 my-4 pt-5\" style=\"display: none;\">\n\t<p class=\"mb-1\">Povinn\u00e9 ru\u010den\u00ed m\u016f\u017eete <br>m\u00edt ji\u017e od:<\/p>\n\t<p class=\"fq-sum-value-text\" id=\"fq-sum\">-<\/p>\n\t\n\t<div class=\"spinner-border text-primary fq-spinner mt-2\" role=\"status\" style=\"display: none;\" id=\"fq-loader\">\n\t\t<span class=\"sr-only\"><\/span>\n\t\n\t<\/div>\n\t<div class=\"col-sm-1\">\n\t<\/div>\n\t<input id=\"fq-sum-value\" class=\"fq-text nb\" type=\"hidden\" \/>\n\t<\/div>\t\n\t<\/div>\n\t<\/div>\n\t<div class=\"row justify-content-center mb-1\">\n\t<div class=\"col-6\">\n\t<a href=\"#fq\" id=\"fq-get\" class=\"w-100 btn bg-dark fq-btn py-3\" title=\"Zobrazit 10 poji\u0161\u0165oven\" data-bs-toggle=\"\" data-bs-target=\"\"><span class=\"sro-povinne-ruceni me-2\"><\/span>Zobrazit 10 poji\u0161\u0165oven<\/a>\n\t<\/div>\n\t<p class=\"mb-2 mt-4 col-sm-8 text-center\"><small>Odesl\u00e1n\u00edm formul\u00e1\u0159e tla\u010d\u00edtkem Zobrazit 10 poji\u0161\u0165oven souhlas\u00edte se zpracov\u00e1n\u00edm V\u00e1mi zadan\u00fdch osobn\u00edch \u00fadaj\u016f \u2013 <a href=\"\/informace-o-zpracovani-osobnich-udaju\/\" target=\"_blank\" title=\"Zobrazit\">Informace o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/small><\/p>\n\t<\/div>\n\t<\/form>\n\t<IFRAME style=\"display:none\" name=\"hidden-form\"><\/IFRAME>\n\t<\/div>\n\t<!-- Modal -->\n\t<div class=\"modal fade\" id=\"offersInsurance\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"myModalLabel\" aria-hidden=\"true\">\n\t\t<div class=\"modal-dialog modal-dialog-scrollable modal-dialog-centered\" role=\"document\">\n\t\t\t<div class=\"modal-content\">\n\t\t\t\t<div class=\"modalHeader modal-header border-0\">\n\t\t\t\t\t<button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"modal-body pt-0\">\n\t\t\t\t<h2 class=\"text-center fq20h1 mb-3\" id=\"fq20h1ls\">Kalkulace povinn\u00e9ho ru\u010den\u00ed<\/h2>\n\t\t\t\t<div class=\"fq20k3\">\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-cpp\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-cpp.png\" alt=\"\u010cPP\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-cpp.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-cpp.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">\u010cPP<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"cpp\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-gcp\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-gcp.png\" alt=\"G\u010cP\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-gcp.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-gcp.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">G\u010cP<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"gcp\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-allianz\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-allianz.png\" alt=\"allianz\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-allianz.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-allianz.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Allianz<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"allianz\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-kooperativa\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-kooperativa.png\" alt=\"kooperativa\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-kooperativa.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-kooperativa.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Kooperativa<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"kooperativa\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-direct\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-direct.png\" alt=\"direct\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-direct.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-direct.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Direct<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"direct\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-axa\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-axa.png\" alt=\"axa\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-axa.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-axa.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">AXA<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"axa\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-slavia\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-slavia.png\" alt=\"slavia\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-slavia.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-slavia.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Slavia<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"slavia\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-csob\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-csob.png\" alt=\"csob\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-csob.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-csob.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">\u010cSOB<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"csob\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-uniqa\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-uniqa.png\" alt=\"uniqa\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-uniqa.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-uniqa.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Uniqa<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"uniqa\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"row fq-nabidka mb-3 p-2 mx-3\" id=\"fq-pillow\">\n\t\t\t\t\t\t<div class=\"col-3 ps-0 pe-0\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-pillow.png\" alt=\"pillow\" width=\"74\" height=\"74\" class=\"alignnone size-full wp-image-21674\" srcset=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-pillow.png 74w, https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/img\/fq-logo-pillow.png 70w\" sizes=\"auto, (max-width: 74px) 100vw, 74px\"><\/div>\n\t\t\t\t\t\t<div class=\"col-5 ps-3 pe-1 align-self-center\">\n\t\t\t\t\t\t\t<p class=\"fq-nadpis mb-0\">Pillow<\/p>\n\t\t\t\t\t\t\t<p class=\"mb-1\">od <strong class=\"fq-cena\">0<\/strong> <strong>K\u010d<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-4 ps-0 pe-0 align-self-center\"><a href=\"#\" class=\"btn btn-primary mt-0 text-white btn-sm p-3\" title=\"M\u00e1m z\u00e1jem\" data-pojistovna=\"pillow\">M\u00c1M Z\u00c1JEM<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t  <\/div>\n\t\t  <div class=\"modal-footer text-center\">\n\t\t\t  <a href=\"#\" class=\"w-100 btn bg-dark fq-btn fq-btn-active py-3 callMe\" id=\"offersInsuranceCallMe\" title=\"Chci b\u00fdt kontaktov\u00e1n\"><span class=\"sro-zavolame mt-1 me-2\"><\/span>Chci b\u00fdt kontaktov\u00e1n<\/a>\n\t\t  <\/div>\n\t\t<\/div>\n\t  <\/div>\n\t<\/div><a name=\"hotovo\"><\/a><div class=\"fq20k2 my-5 py-5\" id=\"fq-thank\" style=\"display: none;\">\n\t<h2 class=\"mb-1\">D\u011bkujeme za V\u00e1\u0161 z\u00e1jem.<\/h2>\n\t<p>Budeme V\u00e1s co nejd\u0159\u00edve kontaktovat.<\/p>\n\t<p class=\"my-0\"><img decoding=\"async\" src=\"https:\/\/www.srovnator.cz\/wp-content\/plugins\/ng-fast-quote\/css\/images\/fq-character.webp\" alt=\"Srovn\u00e1tor postavi\u010dka\" width=\"326\" height=\"342\"><\/p>\n\t<p><strong>Ne\u017e v\u00e1m zavol\u00e1me, prohl\u00e9dn\u011bte si <br>kalkulace cestovn\u00edho poji\u0161t\u011bn\u00ed.<\/strong><\/p>\n\t<div class=\"btn-center\"><a href=\"\/cestovni-pojisteni\/kalkulacka\/#kalkulacka\" class=\"btn btn-primary px-5 py-2 fq-ces-btn\" title=\"Spo\u010d\u00edtat cestovn\u00ed poji\u0161t\u011bn\u00ed\" rel=\"prefetch\">CESTOVN\u00cd POJI\u0160T\u011aN\u00cd<\/a><\/div>\n\t<\/div>\n<h2>Negativn\u00ed vlivy billboard\u016f u silnic<\/h2>\n<p>Hlavn\u00edm argumentem pro z\u00e1kaz billboard\u016f je bezpe\u010dnost silni\u010dn\u00edho provozu. Komer\u010dn\u00ed reklamn\u00ed pouta\u010de nemaj\u00ed pro silni\u010dn\u00ed provoz \u017e\u00e1dn\u00fd p\u0159\u00ednos, ba pr\u00e1v\u011b naopak \u2013 \u0159idi\u010de a bezpe\u010dnost na silnici v\u00fdznamn\u011b ohro\u017euj\u00ed. V \u010dem konkr\u00e9tn\u011b spo\u010d\u00edv\u00e1 jejich nebezpe\u010d\u00ed?<\/p>\n<h3>Odv\u00e1d\u00ed pozornost \u0159idi\u010de.<\/h3>\n<p>\u0158idi\u010d b\u011bhem j\u00edzdy p\u0159ij\u00edm\u00e1 mno\u017estv\u00ed informac\u00ed a reklama mu p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed, pro j\u00edzdu nepot\u0159ebn\u00e9 informace. Ment\u00e1ln\u00ed kapacita \u0159idi\u010de je omezena a m\u016f\u017ee se st\u00e1t, \u017ee reklama vyt\u011bsn\u00ed d\u016fle\u017eit\u00e9 dopravn\u00ed informace. Vzhledem k obrovsk\u00fdm rozm\u011br\u016fm billboard\u016f m\u016f\u017ee b\u00fdt zakryto nebo p\u0159ehl\u00e9dnuto dopravn\u00ed zna\u010den\u00ed.<\/p>\n<h3>Osl\u0148uj\u00ed \u0159idi\u010de.<\/h3>\n<p>V noci osv\u011btlen\u00e9 billboardy ost\u0159e kontrastuj\u00ed s temnou krajinou. V\u00fdrazn\u00e1 sv\u011btla mohou \u0159idi\u010de nejen oslnit, ale mohou vytvo\u0159it bod, podle kter\u00e9ho se \u0159idi\u010d bude myln\u011b orientovat.<\/p>\n<h3>Vytv\u00e1\u0159ej\u00ed zrakov\u00e9 iluze.<\/h3>\n<p>Ur\u010dit\u00e1 proveden\u00ed a um\u00edst\u011bn\u00ed billboard\u016f mohou v \u0159idi\u010di vyvolat chybnou p\u0159edstavu o tom, kudy vede silnice, jak\u00fd tvar m\u00e1 k\u0159i\u017eovatka nebo jak\u00fdm ter\u00e9nem cesta vede.<\/p>\n<h3>Prodlu\u017euj\u00ed reak\u010dn\u00ed \u010dasy.<\/h3>\n<p>\u0158idi\u010di billboard\u016fm v\u011bnuj\u00ed obvykle m\u00e9n\u011b ne\u017e vte\u0159inu sv\u00e9ho \u010dasu. Pr\u016fm\u011brn\u011b se na jeden billboard d\u00edvaj\u00ed p\u0159ibli\u017en\u011b 0,4 sekundy. Pokud si obsah billboardu cht\u011bj\u00ed zapamatovat, mus\u00ed na n\u011bj hled\u011bt zhruba 1,6 sekundy. B\u011bhem t\u00e9to doby ztr\u00e1c\u00ed p\u0159ehled o situaci na silnici a p\u0159ipravuj\u00ed se o mo\u017enost okam\u017eit\u011b zareagovat.<\/p>\n<h3>P\u0159i n\u00e1razu p\u0159edstavuj\u00ed tvrdou p\u0159ek\u00e1\u017eku.<\/h3>\n<p>Sjede-li \u0159idi\u010d ve vy\u0161\u0161\u00ed rychlosti mimo silnici a <a href=\"\/havarijni-pojisteni\/\">naraz\u00ed<\/a> do mohutn\u00e9 konstrukce billboardu, znamen\u00e1 to obvykle fat\u00e1ln\u00ed n\u00e1sledky pro pos\u00e1dku i auto.<\/p>\n<h3>Jejich obsah m\u016f\u017ee negativn\u011b p\u016fsobit na \u0159idi\u010de.<\/h3>\n<p>Reklama m\u016f\u017ee \u0159idi\u010de ohrozit i sv\u00fdm obsahem. M\u016f\u017ee navodit fale\u0161n\u011b bezstarostn\u00fd pocit pohody a bezpe\u010d\u00ed, nebo naopak v \u0159idi\u010di vyvolat vztek, pohor\u0161en\u00ed a dal\u0161\u00ed negativn\u00ed emoce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barevn\u00e9 reklamn\u00ed pouta\u010de odv\u00e1d\u00ed pozornost \u0159idi\u010d\u016f a ohro\u017euj\u00ed bezpe\u010dnost na silnic\u00edch. Proto se nesm\u00ed vyskytovat pod\u00e9l d\u00e1lnic a silnic I. t\u0159\u00eddy.<\/p>\n","protected":false},"author":5,"featured_media":3949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[388,738,359,456,739,740],"class_list":["post-3948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-havarijni-pojisteni","tag-bezpecnost","tag-billboard","tag-dopravni-nehoda","tag-nepozornost","tag-reakcni-cas","tag-reklama"],"acf":{"znacka":"","model":"","objem":"","vyrobeno":"","vykon":"","velikost_1":"","velikost_2":"","velikost_3":"","velikost_4":"","roky":"","roky_velikost_1":"","roky_velikost_2":"","roky_velikost_3":"","roky_velikost_4":"","pocet_kalkulaci":0,"page_post_meta_bread":"Billboardy pod\u00e9l silnic","page_post_meta_bread_child":"","page_post_meta_script_head":"","page_post_meta_leaving_screen":"cat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Billboardy pod\u00e9l silnic - Srovn\u00e1tor.cz<\/title>\n<meta name=\"description\" content=\"Barevn\u00e9 reklamn\u00ed pouta\u010de odv\u00e1d\u00ed pozornost \u0159idi\u010d\u016f a ohro\u017euj\u00ed bezpe\u010dnost na silnic\u00edch. 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